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Live Video Vs. Professionally Edited: Which Is Better For Your Branding Goals?

Using videos will build and strengthen your branding goals. Unfortunately, poorly made videos will do more harm than good. Why? Poorly executed videos raise consumer questions about your commitment, professionalism, and quality. So, branding with videos has become a significant marketing tool, but you’d better do it right. Which is better for your branding goals: Live video shot at will on the spot or a professionally edited product that offers high-level benefits and inverse effects? In many ways, it really depends on your brand and the type of video you aim to produce.
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4 Best Lighting Strategies For Multi-Camera Production

Lucille Ball and Desi Arnaz didn’t invent multi-camera TV production. But, when they formed Desilu to create the classic TV show I Love Lucy, they saw its incredible potential. Needless to say, there was no looking back!

The Los Angeles Times quoted Bart Andrews, author of The I Love Lucy Book, as saying that Desilu staffed its studio production with quality innovators: Associate producer Al Simon and cinematographer Karl Freund. Continue reading “4 Best Lighting Strategies For Multi-Camera Production”

How To Stage A Multi-Camera Shoot For Streaming Video

It’s easy to fall into the all-too comfortable trap of thinking that live streaming is virtually effortless. After all, it’s live, so you don’t edit the results or worry about splicing the footage together. However, there’s a lot that goes into the setup of a live stream, especially if you’re planning to have multiple cameras involved. Knowing what could happen – along with knowing what to do and what to avoid – could be the difference between a well-organized production and a stream that no one looks at twice.

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Cinamaker hits SXSW 2017 to demonstrate mobile multi-camera live streaming solution

Cinamaker will be demonstrating it’s two years in the making mobile multi-camera live production suite.

Come by booth 204 and be a part of the action.

You can be interviewed by the awesome and extremely talented Alli Marrie of Austin, TX.

See 2 fully operational professional 4 camera shoots being broadcasted in HD to YouTube and Facebook.

Anyone can be a live-streaming pro using a tablet, smartphones and IP cameras and send their live-broadcast to Facebook Live, YouTube Live, Periscope Producer along with many other RTMP based streaming platforms.

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