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Which Video Formats Work Best With Which Platforms — And Why

The time has come. You’ve finally realized that video marketing is essential to your social media strategy and search engine marketing. Today, choosing the right video formats and appropriate social media platforms is the key to increasing brand exposure and lead generation. The question is: are you savvy enough to get started? Do you even know where to begin?

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Interview Lighting For Multi-Camera Video

A video interview can be as simple as two people sitting and talking to each other on a couch or as complex as a staged panel interview or survey of strangers on the street. Maybe while watching TV, you see a host talking to some people in a huge, beautifully lit room. This interview lighting might seem effortless, but it can actually be difficult to accomplish.

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