The Golden Rule (and Serious “Don’ts”) of Branded Content Sharing

There’s so much content on the Internet that it’s impossible to see it all even if you were online all day, every day for the rest of your life. This is great news for consumers of cat videos and other YouTube addicts, but it isn’t so great if you’re a content creator trying to make your personal or corporate brand stand out in the crowd. So how do you make your videos shine through the dark depths of the interweb? There are plenty of tips out there on what you absolutely should do — but you also need to know…

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Cinamaker Captures InnovATL

At an engaging interview and talkback with Atlanta’s best and brightest innovators and entrepreneurs, Cinamaker’s sleek setup was virtually undetectable as it captured every bit of wit and wisdom from four stunning angles. Cinamaker is proud to be among Atlanta’s top startups as a member of the Bridge Community Program. Our membership allows us unique experiences to grow our business, namely the enriching opportunity to grow among others. Despite it being Friday the 13th, this past Friday happened to be one of those unique, lucky experiences for the Bridge Community members. This normally unlucky day was the first ever InnovATL…

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A Wired Ethernet Configuration for Cinamaker

This handy how-to is for those of you looking to create a wired setup for Cinamaker. We recommend a wired setup for either a permanent studio configuration or for when using Cinamaker in environments where WiFi  may be overwhelmed by significant radio frequency (RF) interference. This usually occurs when many people (20+) are within proximity of the Cinamaker Studio or in a location with much technology being used. When WiFi is not an option, Cinamaker works flawlessly with ethernet. We’ve even adopted an optional Power-Over-Ethernet (POE) configuration to minimize the cables and power requirements.

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ONA Update: Pro #MOJO in Action

This is Cinamaker reporting that the future #mojo is alive and well. The 2017 Online News Association conference (ONA) in Washington D.C. was a whirlwind of information, business cards, and free stickers. But between all the handshakes and giveaways, real progress was made for the future of mobile journalism. Every conversation and interaction added just another powerful connection in the huge network of talent, education, technology, and organizations that allow journalists of all sorts to keep doing their thing. For Cinamaker, ONA was a terrific opportunity to collaborate and learn from other pro #mojo companies, institutions, and individuals. We were…

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Cinamaker is Pro #MOJO. Here's why.

Everybody’s got a story to tell. From the dawn of civilization, humans have sought new ways to record information and new ways to share that information with their peers. Some people have even made it their life’s mission to bring news to others as fast as possible and as accurately as possible. We call them journalists. Today, journalism looks a lot different than it did even 10 years ago. As society constantly innovates new platforms for consuming and sharing media using digital technologies, journalists must find faster, better ways to produce and report their news. And if “the medium is…

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Behind the Scenes with MonteQarlo

For most of us, Saturdays are sacred days of sleeping in — but this Saturday, the Cinamaker team was up early to put our music video skills to the test. And I only hit my snooze button once…okay maybe twice. Our app is launching any day now, and we’re itching to start showing you the endless possibilities of what can be made with Cinamaker. While this may be technically impossible, we’ve planned a series of short films and videos to get the ball rolling and begin inspiring a new wave of creators, or “Cinamakers,” if you will. Where better to…

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We Would Like to Thank the Academy…

This Monday, the Cinamaker team is looking back on some of its achievements before diving into yet another hectic, week-long to-do list. As we’re sure you’ve all noticed, the summer went by fast. Like, really fast. So fast in fact, that we almost forgot to make some really important announcements. So without further ado, we would like to thank the Academy of Interactive and Visual Arts  (AIVA) for awarding us three separate honors at this year’s 23rd annual Communicator Awards!

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Cinamaker with the Stars at Playlist Live D.C. 2017

Cinamaker can confirm: Playlist Live 2017 was “the best one yet.” Maybe we’re biased, but this year’s Washington, D.C. event seemed too good to be true. Three days of nonstop appearances by the web’s most popular and prolific creators was exhausting, but totally worth it. Starstruck, albeit swamped, Cinamaker was lucky enough to sponsor this inspiring event and even luckier to meet some of the sweetest, silliest internet celebs and show them our stuff!

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Live Video Vs. Professionally Edited: Which Is Better For Your Branding Goals?

Using videos will build and strengthen your branding goals. Unfortunately, poorly made videos will do more harm than good. Why? Poorly executed videos raise consumer questions about your commitment, professionalism, and quality. So, branding with videos has become a significant marketing tool, but you’d better do it right. Which is better for your branding goals: Live video shot at will on the spot or a professionally edited product that offers high-level benefits and inverse effects? In many ways, it really depends on your brand and the type of video you aim to produce.

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4 Best Lighting Strategies For Multi-Camera Production

Lucille Ball and Desi Arnaz didn’t invent multi-camera TV production. But, when they formed Desilu to create the classic TV show I Love Lucy, they saw its incredible potential. Needless to say, there was no looking back! The Los Angeles Times quoted Bart Andrews, author of The I Love Lucy Book, as saying that Desilu staffed its studio production with quality innovators: Associate producer Al Simon and cinematographer Karl Freund.

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