Category: Video

Live Video Vs. Professionally Edited: Which Is Better For Your Branding Goals?

Using videos will build and strengthen your branding goals. Unfortunately, poorly made videos will do more harm than good. Why? Poorly executed videos raise consumer questions about your commitment, professionalism, and quality. So, branding with videos has become a significant marketing tool, but you’d better do it right. Which is better for your branding goals: Live video shot at will on the spot or a professionally edited product that offers high-level benefits and inverse effects? In many ways, it really depends on your brand and the type of video you aim to produce.
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4 Best Lighting Strategies For Multi-Camera Production

Lucille Ball and Desi Arnaz didn’t invent multi-camera TV production. But, when they formed Desilu to create the classic TV show I Love Lucy, they saw its incredible potential. Needless to say, there was no looking back!

The Los Angeles Times quoted Bart Andrews, author of The I Love Lucy Book, as saying that Desilu staffed its studio production with quality innovators: Associate producer Al Simon and cinematographer Karl Freund. Continue reading “4 Best Lighting Strategies For Multi-Camera Production”