Raise your hand if you’ve ever become so mesmerized by a makeup video that you totally forgot why you went on your phone in the first place!
Tag: behind the scenes
Using videos will build and strengthen your branding goals. Unfortunately, poorly made videos will do more harm than good. Why? Poorly executed videos raise consumer questions about your commitment, professionalism, and quality. So, branding with videos has become a significant marketing tool, but you’d better do it right. Which is better for your branding goals: Live video shot at will on the spot or a professionally edited product that offers high-level benefits and inverse effects? In many ways, it really depends on your brand and the type of video you aim to produce.
Continue reading “Live Video Vs. Professionally Edited: Which Is Better For Your Branding Goals?”