Posts Tagged ‘behind the scenes’

Shooting Makeup Tutorials with Cinamaker

Raise your hand if you’ve ever become so mesmerized by a makeup video that you totally forgot why you went on your phone in the first place! Alright, everyone’s hands should be raised. C’mon people. Don’t lie to yourselves. We’re all guilty here — but that’s ok! Makeup is an art just like any other, and watching talented artists at work is always gratifying. Last week, our team had the privilege to capture one of these captivating videos with our own Cinamaker technology thanks to local artist Wyatt. Now we’re sharing our experience so that you too can make your…

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Live Video Vs. Professionally Edited: Which Is Better For Your Branding Goals?

Using videos will build and strengthen your branding goals. Unfortunately, poorly made videos will do more harm than good. Why? Poorly executed videos raise consumer questions about your commitment, professionalism, and quality. So, branding with videos has become a significant marketing tool, but you’d better do it right. Which is better for your branding goals: Live video shot at will on the spot or a professionally edited product that offers high-level benefits and inverse effects? In many ways, it really depends on your brand and the type of video you aim to produce.

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