Tag: branding

ONA Update: Pro #MOJO in Action

This is Cinamaker reporting that the future #mojo is alive and well.

The 2017 Online News Association conference (ONA) in Washington D.C. was a whirlwind of information, business cards, and free stickers. But between all the handshakes and giveaways, real progress was made for the future of mobile journalism. Every conversation and interaction added just another powerful connection in the huge network of talent, education, technology, and organizations that allow journalists of all sorts to keep doing their thing.

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Live Video Vs. Professionally Edited: Which Is Better For Your Branding Goals?

Using videos will build and strengthen your branding goals. Unfortunately, poorly made videos will do more harm than good. Why? Poorly executed videos raise consumer questions about your commitment, professionalism, and quality. So, branding with videos has become a significant marketing tool, but you’d better do it right. Which is better for your branding goals: Live video shot at will on the spot or a professionally edited product that offers high-level benefits and inverse effects? In many ways, it really depends on your brand and the type of video you aim to produce.
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